Search Engine marketing - SEM Tutorial - Google Adwords Marketing

Pay Per Click Methodology

2008-10-20T04:44:00.001-07:00

Pay per click (PPC) is an Internet advertising methodology used on search engines, advertising networks, and content websites, such as blogs. Here the advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases like SEO Chennai, SEO India, SEO Company India relevant to their target market.
Pay per click publicity allows you to pay to have your ad listed on the major search engines. They are the sponsored links you might see when you perform a search in a search engine. They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings.
Pay per click advertising search engines call for you to pay to have your advertisement listed on the major search engines by allowing you to bid on keywords that are related to your business.

Pay Per Click Methodology
• Detection
• Design
• Development
• Deployment

Top 10 PPC Search Engines

2008-10-13T00:42:00.000-07:00

For Google AdWords the min deposit is $5 and PPCU Bonus is None.
For Yahoo! Search Marketing the min deposit is $5 and PPCU Bonus is $50.
For ABC Search the min deposit is $25 and PPCU Bonus is $100.
For SearchFeed the min deposit is $25 and PPCU Bonus is None.
For 7Search the min deposit is $25 and PPCU Bonus is None.
For MIVA the min deposit is $50 and PPCU Bonus is $25.
For Microsoft adCenter the min deposit is $5 and PPCU Bonus is $50.
For Ask.com the min deposit is $15 and PPCU Bonus is None.
For Marchex AdHere the min deposit is $100 and PPCU Bonus is None

PPC Tools

2008-10-12T23:20:00.000-07:00

Atlas OnePoint is used for PPC Management.
Dynamic Bid Maximizer Advance / Overture is used for PPC Management.
Conversion Ruler is used for PPC ROI Tracking.
ClickTracks is used for PPC ROI Tracking
WordTracker is used for PPC Research Tools
Who's Clicking Who is used for Click Fraud Monitoring
Sheet1!A1 is used for PPC Research Tools
Google AdWords Report is used for PPC Management
KeywordMax is used for PPC ROI Tracking
BidRank is used for PPC Management
Clicklab is used for Click Fraud Monitoring
PPCBidTracker is used for PPC Management
AdWatcher is used for Click Fraud Monitoring
IndexTools is used for PPC Management
PPCtrax is used for Click Fraud Monitoring
ClickDetective is used for Click Fraud Monitoring
Clickrisk is used for Click Fraud Monitoring
AdSupervision is used for PPC Management
Click Defense is used for Click Fraud Monitoring
KeywordSpy is used for PPC Research Tools
Click Sentinel is used for Click Fraud Monitoring
HitBox is used for Click Fraud Monitoring
LiveSTATS.NET is used for PPC Management
ThinkMetrics is used for PPC ROI Tracking
AWStats is used for PPC Statistical Analysis
PPC Accelerator is used for PPC Research Tools
AdWords Dominator is used for PPC Management
MetaTraffic is used for PPC Statistical Analysis
VisitorVille is used for PPC Statistical Analysis
Opentracker is used for Website Analytics (General)
ClickForensics is used for Click Fraud Monitoring
Keyword Discovery PPC Research Tools
SpyFu is used for PPC Research Tools
Clusty is used for PPC Research Tools
MyKeywordFinder is used for PPC Research Tools
SEMphonic CampaignTracker is used for PPC Statistical Analysis
AdComparator is used for Website Analytics (General)
PPCLocalizer is used for PPC Research Tools
VisualCalc AdWords Dashboard is used for PPC Statistical Analysis
Google Website Optimizer is used for Website Analytics (General)
OneStat is used for PPC Statistical Analysis
iWebTrack is used for Website Analytics (General)
Bango is used for Website Analytics (General)
Crazy Egg is used for Website Analytics (General)
Adapt SEM is used for PPC Management
SpeedPPC is used for PPC Management
Pagealizer is used for Website Analytics (General)
ClickDensity is used for Website Analytics (General)
HitsLink is used for Website Analytics (General)

PPC Advice Need

2008-04-10T00:07:00.000-07:00

Questions - 1
I am an organic seo. I am not certified by Google adword profession. But now I would like to start PPC campaign for my client please suggest how I can start PPC campaign.

Questions - 2
I haven't tried that too... but have you tried to read some free e-books or some post here...? it could help...
Answers - 1
You need to be more initiative and resourceful by yourself next time.Do not ask help for self-explanatory questions. Questions that you can answer by a simple Google search. Please refer to the link in red:

Google adwords learning center

Answers - 2
GoAnswers - 2od Analysis is one of the important factors needed on PPC.

PPC For India

2008-04-10T00:02:00.000-07:00

Questions
Hi Buddies,
I started doing PPC for my client who wants to start a new company in India. Being an American I dont have much knowledge about India...Needs your help Guys Suggest me about this market..??? ..Should it Beneficial for me or not.....

Answers - 1
I think PPC is not so famous in India, so nobody's have the knowledge about Indian Market.
Anyway I got the answer ....thnx

Answers - 2
Tell me more about it - maybe I can help you with something.

Answers - 3
I want to know about the PPC growth in Indian Market, Hows doing and is there any score for starting ppc in Music.

Answers - 4
PPC growth in India is quite significant.

For music, you can have major exposure on various Indian music sites and online music stores though you might need to re-calculate your bid amount so as to maximize the ROI.

Keep in mind the USD:INR difference when you plan your PPC campaign in India.

Let me know if you have any more queries.

Answers - 5
hi guys am from india .. looking for ppc tip ..currently am buying traffic from some major advts and buying impressions for that traaffic .. am working on geo based..
i looking for some clarification on google adsense ..
am maitaining the ctr% in very good manner .. even though for past one month google is paying me very low cpc .. i know we can not judge the avg cpc of adsense how much google paying for publishers ..

for the same campaign google use to pay me high avg cpc..
now i never changed any thing on my side even thoug am facing the issue ..
for example .. 30 days back i use to earn 120$ for 320 click .. now for the same 300 click google is paying me 25 to 30 us $
can u please explain me what may be the issue .. an what i need to change on my side ..look guys the stats what i given above is for one day..
thanks
san

Pay Per View

2008-04-09T23:58:00.000-07:00

Questions
Hello,

I know this isn't the right forum for I can't find one
If PPC works on some people, does PPV helps as well?

Answers - 1
i hate ppv, the fact that a popup can count as a view and someone can close it before its even up and I STILL get charged. Not good. Horrible way to advertise, CPM, CPA, CPC is where its at, and im not a big fan of CPM either

Answers - 2
That really depends on the delivery, the venue, the offering and how it matches up with the demographics its delivered to. I agree with Cshrmgo about popups, that,s bad delivery.

I've seen it work in some markets and venues though. A good example is a banner ads for a free iPod or Mobile phone placed on MySpace or site that attracts primarily younger audiences.

Of course in that situation you'd better not be trying to sell anything, but maybe getting a survey filled out or build an opt-in mail list.

Again its all down to delivery, venue, offering and demographics.

Answers - 3
very well put and this part,

" I've seen it work in some markets and venues though. A good example is a banner ads for a free iPod or Mobile phone placed on MySpace or site that attracts primarily younger audiences.

Of course in that situation you'd better not be trying to sell anything, but maybe getting a survey filled out or build an opt-in mail list.

Very valid point regarding the market, venue and product / service being offered. and COMPLETELY ON THE MONEY for the free ipod deal and cell phones, needless to say im an incentive marketer and my cover has been blown, but I again like you said it all boils down to your specific niche, things work differently for different business models. those half *** banners that you choose the celebrities legs and match them to a body or something( THESE WORK BEYOND BELIEF FOR ME) but if you were selling auto insurance it would probably not. Needless to say you will never know unless you try it BUT you can have a general idea of how something will perform by doing your due dilligence and market research. Its the people that dont put the time into RESEARCH that end up going broke on the internet and then sitting twiddling their thumbs afterward thinking What did I do wrong? But ya good post and everything you said hit home with me. thanks

Best PTC program

2008-04-09T23:45:00.000-07:00

Questions
bux.to/?r=kristupelis
0.05$ sign up bonus
100% from referal earnings
10$ min payout

after you register download this autuoclick program:
it will automatically press all ads, so u need to do nothing

You will earn up to 30 cents per day , without having any referals.

Answers - 1
can we get rid of these posts. This is the second one in 3 days. I'd hate to see a new post about "the best PTC program" every time I come down here.
Answers - 2
I believe they are doing their best, but all of them have their own life etc. You can't watch over a forum 24/7.
Answers - 3
Right! Sorry. Mods you're doing a great job. Just wanted to point this out so they could catch it before it got out of hand. The post was more to discourage this than anything. Even if it stays it's not hurting anything, I'd just like to try to dissuade others from posting more of them.

Data Analysis and Interpretation of PPC

2008-04-09T23:42:00.000-07:00

Questions
Hey
I'm trying to find out some information on the analysis and interpretation of PPC data through the use of Microsoft Excel.

Any information on this topic would be greatly appreciated, things i'm looking for are:
- Ways Excel displays PPC advertising data
- How to analyze this data once display
- Interpretation and meaning of the data through Excel

also anything to do with formulas and there use with Microsoft and excel.

Regards and thanks in advance, this to me seems and interesting topic with little if any information out there about it

Answers - 1
Have you downloaded the Ad Intelligence plugin? It's a really nifty tool for excel 2007 and I would recommend looking it up if you haven't already.
Answers - 2
I have a pretty basic spreadsheet that I use for our reports. I pull in spend, conversions and cost per and then calculate out our revenue and profit (adjusting for cost and ad spend). I'd be happy to create one with dummy data and send it to you if that helps at all (getting to ROI from there would be very simple too). PM me if you'd like it.

PPC Bidding software

2008-04-09T23:32:00.000-07:00

Question

Can anyone recommend any bidding software that they might be using?

Or perhaps software that uses just one interface to manually adjust your bids on msn,google,yahoo. Google's not so bad as you can use the adwords editor. I find msn and yahoo a pain.

I've looked into go-toast, heard its good, but I find it to be very expensive solution.

Any ideas? recommendations ?

Answers - 1
We currently use a piece of software called Bidcenter at the moment. It is a very good tool for managing cross-search engine PPC but it is very expensive. I believe we pay around £900 a month for the privelage. As part of a cost reduction program we are going the other way and doing away with Bidcenter and managing each search engine PPC account individually- not looking forward to it!

Answers - 2

Which will bring me to a thread I am about start called Recording ROI In MSN, Google, Yahoo!

PPC Links

2008-04-09T22:41:00.000-07:00

GOOGLE ADWORDS

Google Adwords Log in and Sign Up page

Google Adwords Help Center and Support

Adwords Demos and Guides

Adwords Learning Center

New - accepting applications for Beta program Google Website Optimizer Free multivariate testing

GOOGLE ANALYTICS

Google Analytics URL builder - Generate tracking codes

Justin Cutroni's spreadsheet to generate Google Analytics tracking codes

How to Set up Goals in Google Analytics

Official Google Analytics Log-in and Sign-up page.

Official Google Analytics Blog

Official Google Analytics User Group Forum

Official Google Analytics Conversion University

See also Using Google Analytics

YAHOO! SEARCH MARKETING

Yahoo! Search Marketing Blog

Yahoo! Search Marketing Log-in Page Log into New Panama System

Yahoo! Search Marketing Log-in Page Log into Old System

Yahoo! Search Marketing new Sponsored Search help file

Yahoo! Upgrade Center Official information on the rollout of Yahoo's new system codenamed Panama

Yahoo! Search Marketing Home

Yahoo! Sponsored Search Home

Yahoo! Search Marketing Resource Center

Yahoo Search Marketing FAQs and Help

Yahoo! Search Marketing Conversion Counter Manual

Yahoo! Search Marketing Seminar Review

IMPORTANT ARTICLES RELATED TO PPC SUCCESS, IMPROVING WEB SITES, USABILITY, INCREASING CONVERSIONS

Adjusting Bids at Google to Improve ROI

Recommended Sites on Keyword Advertising at StumbleUpon

Future Now Conversion Rate Research - Excellent source of research, information, links, and a blog specifically about improving conversions.

Advanced Common Sense - The best Web Usability information. See also Designing Web Sites for Higher Sales.

Profit by Impression; The REAL Metric in PPC Testing

Forget ROI Just Give Me Profits

Marketing Experiments Journal - Does market research and posts the results free on their site. Exceptional information here.

MarketingSherpa - Publishes Marketing Newsletters, many Free reports including free Search Marketing Benchmark Guides, Buyer's Guides, Case Studies. {Lots of resources, some free, some available for purchase.]

ANALYTICS RESOURCES

ROI Revolution - Authorized Google Analytics consultant offering FREE live Google Analytics Online Training, paid configuration support including Yahoo Store Support, free tips and an Unofficial Google Analytics Blog.

This Just In Google Analytics Blog Provides extensive information on configuring Google Analytics, common mistakes, how to tell if something is wrong, and answers to visitor questions.

Web Analytics Demystified One of the best sources for general Analytics information including articles, books, e-books, resources, blogs and forums.

Occam's Razor Avinash Kaushik Web Analytics blog - Excellent source of general Web Analytics information.

EXCELLENT RESOURCES for YAHOO STORE OWNERS

Monitus Web-based Tools for Yahoo Store Merchants - To use Google Analytics requires their Google Analytics Connector. [NOTE from flyingrose: This works very well. No other working alternatives are known as of 11/2/06.] They also offer keyword tracker and cart recovery options to increase revenue.

The ROI Revolution Yahoo! Store Jumpstart Program offers custom configuration of Google Analytics specifically for a Yahoo store.

Rob Snell Author of the Starting a Yahoo Store for Dummies book. Expert on improving sales and conversions in Yahoo stores. Offers seminars and has a Ystore Blog.

Michael Whitaker's Blog - Web analytics, testing, tweaking, optimizing as the basis for more successful Yahoo! Stores.