How to Increase Google AdWords CTR ?

1) Ensure Your Ad Matches the Search Query

2) Improve the Campaign Structure

3) Don’t Overuse the Dynamic Keyword Insertion

4) Use Ad Extensions if Possible

5) Expand your Negative Keyword List

Pay Per Click Methodology

Pay per click (PPC) is an Internet advertising methodology used on search engines, advertising networks, and content websites, such as blogs. Here the advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases like SEO Chennai, SEO India, SEO Company India relevant to their target market.
Pay per click publicity allows you to pay to have your ad listed on the major search engines. They are the sponsored links you might see when you perform a search in a search engine. They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings.
Pay per click advertising search engines call for you to pay to have your advertisement listed on the major search engines by allowing you to bid on keywords that are related to your business.

Pay Per Click Methodology
• Detection
• Design
• Development
• Deployment

Top 10 PPC Search Engines

For Google AdWords the min deposit is $5 and PPCU Bonus is None.
For Yahoo! Search Marketing the min deposit is $5 and PPCU Bonus is $50.
For ABC Search the min deposit is $25 and PPCU Bonus is $100.
For SearchFeed the min deposit is $25 and PPCU Bonus is None.
For 7Search the min deposit is $25 and PPCU Bonus is None.
For MIVA the min deposit is $50 and PPCU Bonus is $25.
For Microsoft adCenter the min deposit is $5 and PPCU Bonus is $50.
For Ask.com the min deposit is $15 and PPCU Bonus is None.
For Marchex AdHere the min deposit is $100 and PPCU Bonus is None

PPC Tools

1. Atlas OnePoint is used for PPC Management.
2. Dynamic Bid Maximizer Advance / Overture is used for PPC Management.
3. Conversion Ruler is used for PPC ROI Tracking.
4. ClickTracks is used for PPC ROI Tracking
5. WordTracker is used for PPC Research Tools
6. Who's Clicking Who is used for Click Fraud Monitoring
7. Sheet1!A1 is used for PPC Research Tools
8. Google AdWords Report is used for PPC Management
9. KeywordMax is used for PPC ROI Tracking
10. BidRank is used for PPC Management
11. Clicklab is used for Click Fraud Monitoring
12. PPCBidTracker is used for PPC Management
13. AdWatcher is used for Click Fraud Monitoring
14. IndexTools is used for PPC Management
15. PPCtrax is used for Click Fraud Monitoring
16. ClickDetective is used for Click Fraud Monitoring
17. Clickrisk is used for Click Fraud Monitoring
18. AdSupervision is used for PPC Management
19. Click Defense is used for Click Fraud Monitoring
20. KeywordSpy is used for PPC Research Tools
21. Click Sentinel is used for Click Fraud Monitoring
22. HitBox is used for Click Fraud Monitoring
23. LiveSTATS.NET is used for PPC Management
24. ThinkMetrics is used for PPC ROI Tracking
25. AWStats is used for PPC Statistical Analysis
26. PPC Accelerator is used for PPC Research Tools
27. AdWords Dominator is used for PPC Management
28. MetaTraffic is used for PPC Statistical Analysis
29. VisitorVille is used for PPC Statistical Analysis
30. Opentracker is used for Website Analytics (General)
31. ClickForensics is used for Click Fraud Monitoring
32. Keyword Discovery PPC Research Tools
33. SpyFu is used for PPC Research Tools
34. Clusty is used for PPC Research Tools
35. MyKeywordFinder is used for PPC Research Tools
36. SEMphonic CampaignTracker is used for PPC Statistical Analysis
37. AdComparator is used for Website Analytics (General)
38. PPCLocalizer is used for PPC Research Tools
39. VisualCalc AdWords Dashboard is used for PPC Statistical Analysis
40. Google Website Optimizer is used for Website Analytics (General)
41. OneStat is used for PPC Statistical Analysis
42. iWebTrack is used for Website Analytics (General)
43. Bango is used for Website Analytics (General)
44. Crazy Egg is used for Website Analytics (General)
45. Adapt SEM is used for PPC Management
46. SpeedPPC is used for PPC Management
47. Pagealizer is used for Website Analytics (General)
48. ClickDensity is used for Website Analytics (General)
49. HitsLink is used for Website Analytics (General)

PPC Advice Need

Questions - 1
I am an organic seo. I am not certified by Google adword profession. But now I would like to start PPC campaign for my client please suggest how I can start PPC campaign.

Questions - 2
I haven't tried that too... but have you tried to read some free e-books or some post here...? it could help...
Answers - 1
You need to be more initiative and resourceful by yourself next time.Do not ask help for self-explanatory questions. Questions that you can answer by a simple Google search. Please refer to the link in red:

Google adwords learning center

Answers - 2
GoAnswers - 2od Analysis is one of the important factors needed on PPC.

PPC For India

Questions
Hi Buddies,
I started doing PPC for my client who wants to start a new company in India. Being an American I dont have much knowledge about India...Needs your help Guys Suggest me about this market..??? ..Should it Beneficial for me or not.....

Answers - 1
I think PPC is not so famous in India, so nobody's have the knowledge about Indian Market.
Anyway I got the answer ....thnx

Answers - 2
Tell me more about it - maybe I can help you with something.

Answers - 3
I want to know about the PPC growth in Indian Market, Hows doing and is there any score for starting ppc in Music.

Answers - 4
PPC growth in India is quite significant.

For music, you can have major exposure on various Indian music sites and online music stores though you might need to re-calculate your bid amount so as to maximize the ROI.

Keep in mind the USD:INR difference when you plan your PPC campaign in India.

Let me know if you have any more queries.

Answers - 5
hi guys am from india .. looking for ppc tip ..currently am buying traffic from some major advts and buying impressions for that traaffic .. am working on geo based..
i looking for some clarification on google adsense ..
am maitaining the ctr% in very good manner .. even though for past one month google is paying me very low cpc .. i know we can not judge the avg cpc of adsense how much google paying for publishers ..

for the same campaign google use to pay me high avg cpc..
now i never changed any thing on my side even thoug am facing the issue ..
for example .. 30 days back i use to earn 120$ for 320 click .. now for the same 300 click google is paying me 25 to 30 us $
can u please explain me what may be the issue .. an what i need to change on my side ..look guys the stats what i given above is for one day..
thanks
san

Pay Per View

Questions
Hello,

I know this isn't the right forum for I can't find one
If PPC works on some people, does PPV helps as well?

Answers - 1
i hate ppv, the fact that a popup can count as a view and someone can close it before its even up and I STILL get charged. Not good. Horrible way to advertise, CPM, CPA, CPC is where its at, and im not a big fan of CPM either

Answers - 2
That really depends on the delivery, the venue, the offering and how it matches up with the demographics its delivered to. I agree with Cshrmgo about popups, that,s bad delivery.

I've seen it work in some markets and venues though. A good example is a banner ads for a free iPod or Mobile phone placed on MySpace or site that attracts primarily younger audiences.

Of course in that situation you'd better not be trying to sell anything, but maybe getting a survey filled out or build an opt-in mail list.

Again its all down to delivery, venue, offering and demographics.

Answers - 3
very well put and this part,

" I've seen it work in some markets and venues though. A good example is a banner ads for a free iPod or Mobile phone placed on MySpace or site that attracts primarily younger audiences.

Of course in that situation you'd better not be trying to sell anything, but maybe getting a survey filled out or build an opt-in mail list.

Very valid point regarding the market, venue and product / service being offered. and COMPLETELY ON THE MONEY for the free ipod deal and cell phones, needless to say im an incentive marketer and my cover has been blown, but I again like you said it all boils down to your specific niche, things work differently for different business models. those half *** banners that you choose the celebrities legs and match them to a body or something( THESE WORK BEYOND BELIEF FOR ME) but if you were selling auto insurance it would probably not. Needless to say you will never know unless you try it BUT you can have a general idea of how something will perform by doing your due dilligence and market research. Its the people that dont put the time into RESEARCH that end up going broke on the internet and then sitting twiddling their thumbs afterward thinking What did I do wrong? But ya good post and everything you said hit home with me. thanks