PPC Links

GOOGLE ADWORDS

Google Adwords Log in and Sign Up page

Google Adwords Help Center and Support

Adwords Demos and Guides

Adwords Learning Center

New - accepting applications for Beta program Google Website Optimizer Free multivariate testing

GOOGLE ANALYTICS

Google Analytics URL builder - Generate tracking codes

Justin Cutroni's spreadsheet to generate Google Analytics tracking codes

How to Set up Goals in Google Analytics

Official Google Analytics Log-in and Sign-up page.

Official Google Analytics Blog

Official Google Analytics User Group Forum

Official Google Analytics Conversion University

See also Using Google Analytics

YAHOO! SEARCH MARKETING

Yahoo! Search Marketing Blog

Yahoo! Search Marketing Log-in Page Log into New Panama System

Yahoo! Search Marketing Log-in Page Log into Old System

Yahoo! Search Marketing new Sponsored Search help file

Yahoo! Upgrade Center Official information on the rollout of Yahoo's new system codenamed Panama

Yahoo! Search Marketing Home

Yahoo! Sponsored Search Home

Yahoo! Search Marketing Resource Center

Yahoo Search Marketing FAQs and Help

Yahoo! Search Marketing Conversion Counter Manual

Yahoo! Search Marketing Seminar Review

IMPORTANT ARTICLES RELATED TO PPC SUCCESS, IMPROVING WEB SITES, USABILITY, INCREASING CONVERSIONS

Adjusting Bids at Google to Improve ROI

Recommended Sites on Keyword Advertising at StumbleUpon

Future Now Conversion Rate Research - Excellent source of research, information, links, and a blog specifically about improving conversions.

Advanced Common Sense - The best Web Usability information. See also Designing Web Sites for Higher Sales.

Profit by Impression; The REAL Metric in PPC Testing

Forget ROI Just Give Me Profits

Marketing Experiments Journal - Does market research and posts the results free on their site. Exceptional information here.

MarketingSherpa - Publishes Marketing Newsletters, many Free reports including free Search Marketing Benchmark Guides, Buyer's Guides, Case Studies. {Lots of resources, some free, some available for purchase.]

ANALYTICS RESOURCES

ROI Revolution - Authorized Google Analytics consultant offering FREE live Google Analytics Online Training, paid configuration support including Yahoo Store Support, free tips and an Unofficial Google Analytics Blog.

This Just In Google Analytics Blog Provides extensive information on configuring Google Analytics, common mistakes, how to tell if something is wrong, and answers to visitor questions.

Web Analytics Demystified One of the best sources for general Analytics information including articles, books, e-books, resources, blogs and forums.

Occam's Razor Avinash Kaushik Web Analytics blog - Excellent source of general Web Analytics information.

EXCELLENT RESOURCES for YAHOO STORE OWNERS

Monitus Web-based Tools for Yahoo Store Merchants - To use Google Analytics requires their Google Analytics Connector. [NOTE from flyingrose: This works very well. No other working alternatives are known as of 11/2/06.] They also offer keyword tracker and cart recovery options to increase revenue.

The ROI Revolution Yahoo! Store Jumpstart Program offers custom configuration of Google Analytics specifically for a Yahoo store.

Rob Snell Author of the Starting a Yahoo Store for Dummies book. Expert on improving sales and conversions in Yahoo stores. Offers seminars and has a Ystore Blog.

Michael Whitaker's Blog - Web analytics, testing, tweaking, optimizing as the basis for more successful Yahoo! Stores.